Saturday, December 21, 2013

Article on Fundraising in Helsingin Sanomat

Fundraising is becoming more and more important in the fields of arts and science in Finland. The topic is increasingly covered by the media.

My own article was published in the main daily Helsingin Sanomat today with the title: "Create a Competitive Edge With Fundraising". You can read the article in Finnish: Varainhankinta kannattaa valjastaa valttikortiksi.

My article is a response to journalist Vesa Sirén's article on Thursday, where he compares fundraising to begging. Access Sirén's article here in Finnish: Yhdysvalloissa taide pyörii varainker(j)uulla.

Finally we are discussing about fundraising. Those organizations that start fundraising now in Finland will be the leaders  of the future.

Saturday, December 7, 2013

New Independence Day Festivities in Finland

Finland celebrated its 96th Independence Day yesterday. This year, the festivities altered from the traditional ones, of which I wrote last year. Due to the renovation at the Presidential Palace, President Sauli Niinistö hosted the celebrations in Tampere.

A new element was introduced: a 50-minute concert, a mixture of music and texts from Finnish classics. This change added a new layer to the Independence Day. Not only could we be thankful to all the veterans and lottos, but also we could be proud of our original culture and the arts.

At least for me, no other art form touches my heart the same way as music does. No wonder I had tears in my eyes, when listening to Maria Ylipää and Waltteri Torikka performing "Myrskyluodon Maija".

In fact, when working as a fundraising professional in the field of arts, I only work for arts organizations and artists, that touch me emotionally. "Don't work for a cause you don't believe in", stated Timothy Higdon, one of my New York University professors. The same applies to my daily work at Helsinki University's Faculty of Medicine. It is important to find touching stories of how has top-notch medical research helped people. Even the new Children's Hospital in Helsinki would not survive without medical research and new, breakthrough ideas in treatment and prevention.

Santtu-Matias Rouvali, New Finnish Talent

Santtu-Matias Rouvali acted as the conductor for the orchestra. This young fellow has climbed to the international conductor scene extremely rapidly, being only 28 at the moment.

But who remembers him from the TV show "Not Born to Rock", which aired between November 2007 and January 2008? Four classical musicians were gathered together to form a rock band, and to play instruments, which were not their own instruments. 

Santtu-Matias Rouvali (left) at the TV show Not Born to Rock. The picture is from Katso magazine's website.

Collaboration Between Art Forms

The Independence Day concert was important also in other ways: it showed the power of collaboration between art forms. Not only was there music, there were texts from Finnish literature classics, performed by actors.

This kind of collaboration is highly crucial in the future. Arts organizations need to combine forces and find new ways to get the audience interested.

Sunday, November 17, 2013

Interview in Finnish Media

These past weeks have been crazy busy. My job at University of Helsinki's Faculty of Medicine is extremely fascinating. Also, I have been giving a few lectures of fundraising. Both for arts organizations and Arts Management Students at the Sibelius Academy, University of the Arts Helsinki. Tomorrow, I will have another lecture for some 30 representatives from different arts organizations.

In addition to all this, there was an interview of me in Finnish media: Keski-Uusimaa and Länsiväylä. You can read it here (in Finnish).

© Ari Mäkelä

© Ari Mäkelä

Wednesday, October 16, 2013

New Website and Blog

One dream has come true. I have finally published my own website at I have also other good news: I have started blogging also in English. The title of my blog is Arts, Science & Money. It can be viewed at

In this blog, I will write about arts, science and money. Fundraising and financial aspects will be at the core. I will also write about concerts and arts exhibitions that I have visited. Not to forget events in the field of higher education and science.

I hope you will enjoy this blog and join as a follower. I hope to raise a lot of discussion so, please, feel free to share your views and comments.


Thank You to the Wizzards Creating My Website

I could not be more thankful for having my own website at I am highly thankful to the graphic designer Maaret Borg, who created the visual layout and acted as the main architect for this website. Thank you also to my husband Ari Mäkelä, who let me use his amazing New York pictures in this blog. Ari has helped in many other ways in creating this website, as well. Natalia Baer has taken my portraits - thank you!

Let us begin our journey of fundraising in the fields of arts and science. Please share this website address to anyone, you think might be interested.